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TFM
TFM
TFM
TFM
TFM
We identified several key barriers to conversion: - Customers needed more education and trust before committing to a purchase - Product benefits were not clearly differentiated across use cases (daily commute, off-road, leisure, work) - Digital channels were underutilized to capture high-intent leads - Promotions alone were insufficient to push customers toward final purchase decisions
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Digital Marketing & Media Buy
Challenge
TFM, a dealer specializing in electric bikes, quad motors, UTVs, and ATVs, aimed to increase overall sales in a highly competitive market where customers often hesitate due to price sensitivity, product unfamiliarity, and long decision-making cycles.
Solution
We implemented a sales-focused digital marketing strategy that combined: - Product education content (use cases, features, comparisons, and real-life scenarios) - Lead-driven campaigns to capture high-intent buyers through social media and messaging platforms - Clear call-to-actions directing users toward test rides, inquiries, and direct sales conversations - Strategic promotional pushes aligned with peak buying moments Campaigns were continuously optimized based on lead quality and sales performance.
Outcome/Results
- Increased qualified sales leads and walk-in inquiries - Improved conversion from interest to purchase through clearer product positioning - Boosted overall vehicle sales across multiple product categories - Strengthened TFM’s brand as a trusted and knowledgeable power vehicle provider
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