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PIIKMALL Cambodia
PIIKMALL Cambodia
PIIKMALL Cambodia
PIIKMALL Cambodia
PIIKMALL Cambodia
Our analysis showed that: - Customers lacked a strong reason to return after their first purchase - Promotions were inconsistent and not structured as a long-term engagement strategy - Communication focused more on discounts than habit-building and value perception - There was no clear monthly campaign rhythm to keep users engaged and excited
Tags:
Digital Marketing & Media Buy
Challenge
Piikmall Cambodia, an online grocery e-commerce platform operating through a mobile app, faced difficulty in acquiring new active customers. While app installs existed, many users were either inactive or made only one-time purchases, resulting in low repeat usage and weak customer loyalty.
Solution
We designed and executed a monthly campaign strategy focused on: - Recurring promotional themes to build anticipation and shopping habits - Targeted offers that encouraged repeat purchases, not just first-time downloads - Clear campaign storytelling across digital channels to reinforce brand trust - Incentives structured to reward loyal and returning customers, not only new users Each campaign was optimized monthly based on customer behavior and performance data.
Outcome/Results
- Successfully converted new users into active, repeat customers - Built a strong base of loyal customers through consistent monthly engagement - Increased customer retention and overall platform activity - Positioned Piikmall as a reliable go-to online grocery app, not just a promotion-driven platform
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