View

Borey Reach

CONTACT

Our analysis showed that potential buyers needed stronger confidence and clarity before committing to a pre-sale. While interest existed, many prospects lacked a clear understanding of the project’s location advantages, pricing value, and long-term livability. Additionally, the absence of strong pre-sale urgency and structured lead nurturing slowed down decision-making.

Digital Marketing & Media Buy

Challenge

Borey Reach aimed to accelerate pre-sale of their borey residential units in a competitive real estate market where buyers are cautious and take longer to decide. The main challenge was converting early interest into actual pre-sale commitments while clearly communicating value, trust, and urgency during the pre-launch phase.

Solution

We developed a pre-sale–focused marketing strategy designed to build trust and drive action. This included clear positioning of the project’s key selling points, value-driven messaging around pricing and location, and structured digital campaigns to capture and nurture high-intent leads. Content and ads were optimized to educate buyers, answer common concerns, and guide them step by step toward showroom visits and reservation decisions.

Outcome/Results

The campaign successfully increased qualified leads and pre-sale inquiries, helping Borey Reach generate stronger momentum ahead of the official launch. Buyer confidence improved through clearer communication and consistent exposure, resulting in higher engagement and increased pre-sale conversions for the borey units.