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Borey Ly Rany

Borey Ly Rany

Borey Ly Rany

Borey Ly Rany

Borey Ly Rany

We identified that while the project had strong potential due to its location and pricing, awareness among the intended audience was still limited. Existing communication lacked enough engaging visual content to capture attention on social media, and promotional messages needed better structuring to convert views into inquiries.

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Digital Marketing & Media Buy

Challenge

Borey Ly Rany, located in the Kombol area, aimed to increase visibility and attract the right homebuyers for their borey project. The main challenge was reaching their target audience effectively and communicating the project’s value in a clear, engaging way through digital channels.

Solution

We executed a digital-first sales strategy centered on social media sales videos and promotional content supported by media buying. Video content was designed to quickly highlight location advantages, house features, and lifestyle benefits, while media buys were optimized to reach high-intent buyers within the Kombol area and surrounding zones.

Outcome/Results

The campaign successfully increased project visibility and generated qualified leads from the target audience. Through consistent video-driven promotion and strategic media buying, Borey Ly Rany strengthened brand presence online and created a steady flow of sales inquiries for the project.

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